Forbes gets Regenerative

A recent Forbes article titled 'Regenerative Agriculture is Moving Forward' highlighted regenerative agriculture at the annual Sustainable Brands meeting and the growing demand among brands for regeneratively produced ingredients.

Forbes Article Summary

The Forbes article explained regenerative agriculture by focusing on soil health, unifying principles of biodiversity, and nutrient circularity.

Key Principles for Regenerative Movement

1. Farmer Focus - Let the farmer decide what works in their individual context. Regenerative is not a recipe but is context dependent and outcomes driven.

2. Trust - Avoiding greenwashing and co-opting by corporations. Also avoiding sensationalizing. Building genuine relationships.

3. Transition Support - Sharing costs and risks across the production and consumption chain. Access to information and communities. Support for farmers making the transition.

4. Verification - Independent, third-party verification of claims. Focus more on outcomes than practices. Certification programs like Regenified working to ensure certification has meaning from the soil all the way through nutrient density.