Real Regenerative Ranchers: Sunrise W Land and Cattle

This case study features Sunrise W Land and Cattle, a Central Texas ranch's successful transition to regenerative practices. Part of our 'Real Regenerative Ranchers' series.

About Sunrise W Land and Cattle

Location: McCulloch County, Texas (near Mercury, closest locality to the geometric center of Texas)

Operators: Jim and Stephen West (father-son team). Jim is a retired Marine and family patriarch. Stephen has a college degree in agriculture. Both enjoy pushing the boundaries of traditional farming practices.

Regenerative Practices

  • Successfully moved from conventional cattle grazing to multi-species regenerative ranching

  • Make and use their own worm tea

  • Incorporate a variety of livestock to create a healthy ecosystem

  • Cattle are concentrated on a small area for a short time

  • Livestock are moved often, most times daily

Partnership with NRCS

Through EQIP (Environmental Quality Incentives Program), they have installed fencing, developed water systems, cleared additional brush, seeded grass, and built infrastructure that allows their operation to run smoothly.

Learn more at sunrisew.com